The SWOT also known as the Strength, Weakness, Opportunities, and Threats analysis is a critical component of any competitive strategy. A SWOT is usually done for your organization and your major competitor(s) in the same market, as outlined in Diag. 1.

However, I...

We are constantly engaged to develop web and sales content for organizations and being the “purists” we are; we always review the messaging architecture in place to ensure message consistency. More times than not, we find a complete void in message architecture in whic...

Organizations often ask, what should they measure for a true understanding of whether or not their customers are having the best experience? I advise that in order to truly understand the customer experience, they must consider the processes that define their customer...

I recently spoke to a group of small business owners on marketing strategies for success in their early stages of growth. Of course, I talked about the 4Ps- Product, Pricing, Placement and Promotion, along with its importance in shaping the go-to-market plans.  

I...